Business Research Analysis Essay Example | Topics and Well Written Essays - 1500 words

Business Research Analysis - Essay Example y. From the above table, the mean age of the respondents is 21.73 years with a minimum of 18 and a maximum of 44 years. A notable characteristic of the three satisfaction ratings for stock, quiet areas and staff is above average mean ratings. Gender Frequency Bar Graph (Source: Statistical Package for the Social Science (SPSS) spread sheet) Where: 0= female, 1 = male From the frequency bar graph above, there are more females than males in the study with a figure of 77 and 73 respectively. Females contribute 51.3% of all respondent while males contribute the remaining 48.7%. Mode of Study Frequency Table Frequency Per cent Valid Per cent Cumulative Per cent Valid 0 28 18.7 18.7 18.7 1 122 81.3 81.3 100.0 Total 150 100.0 100.0 (Source: Statistical Package for the Social Science (SPSS) spread sheet) Where: 0= Part time, 1 = Full time The above table shows that 81.3% of all respondents are full time students while the remaining 18.7% percent are part time students. There is approximately four times more student enrolled in full time programmes than part time programmes. Year of Study Frequency Bar Graph (Source: Statistical Package for the Social Science (SPSS) spread sheet) Where: 4 = Year 1 Undergraduate 5 = Year 2 Undergraduate 6 = Year 3 Undergraduate (Final Year) 7 = Postgraduate (e.g. MBA, MSc) 8 = Doctoral (e.g. PhD) The above graph shows that the number of respondents increase from the first year to the fifth year of undergraduate studies after which it decrease towards the doctoral level of study. (Source: Statistical Package for the Social Science (SPSS) spread sheet) Age of respondents ranges from 18 to 44 years. Respondents of 18 years of age are the majority in the sample. Respondents of 27, 28, 33, 35 and 44 years form the minority each contributing 0.7% of the respondents. Potential Areas for Improvement From the gender frequency bar, it is clear that the number of female respondents exceed that of their male counterparts. From majority of statistics , majority of tertiary education students are male. The following sample should have used a controlled number of male and female respondents which reflect the actual gender proportions of the parent population. The number of sampled full time students is also too many compared to part time students. The number of sampled respondents who are more than 27 years of age is too little those with less than 25 years. These biases should be reduced in order to ensure that the sampled population reflects the characteristics of the parent population as closely as possible. (ii) To what extent is there a difference of opinion between males and females relating to the three satisfaction ratings for stock, quiet areas and staff? We will use the independent sample t-test since it shows whether there is a significant difference between the means of two groups of people or conditions. Group Statistics Gender N Mean Std. Deviation Std. Error Mean Stock 0 77 5.84 2.444 .279 1 73 6.18 2.584 .302 Quiet 0 77 6.53 2.174 .248 1 73 6.32 2.278 .267 Staff 0 77 6.97 1.224 .140

Social Network - Facebook Research Proposal Example | Topics and Well Written Essays - 750 words

Social Network - Facebook - Research Proposal Example It represents the realization of the concept known as citizen journalism which allows anybody to become a mass communicator. In doing this, there are a number of ethical issues on its implementation, more often than not people lie a lot about themselves and the posts they make on Facebook, which is a feature that is of great concern on the information that people consume on such social platforms. Furthermore, these platforms provide the perfect infrastructure for impersonation and other forms of social vices. Besides the numerous ethical concerns about the use of the social media, this platform has also enhanced the forms of cybercrimes. Cybercrime is also a new term in security, which infers to the use of the internet to commit crimes. Facebook provides a perfect platform for intensified interaction, which enables criminals to observe the activities of their victims. It further forms a perfect platform for blackmail and a means of extortion from the unsuspecting public. Impersonatio n is a trending feature on Facebook, one in which people run fake accounts for public figures such as politicians and other celebrities. Some of such users are unscrupulous enough to extort money from their users in the disguise for favors associated with the real names of celebrities. The ability to maintain a high level of anonymity allows these users the privilege of staying unidentified. The internet introduced a number of online payment mechanisms which therefore make possible the cyber crimes and the numerous extortion schemes. The research further investigates the forms of cybercrime on this social platform and the possible targets of such criminal acts. The literature review is a mandatory segment in researches. In this part, the researcher analyzes preexisting knowledge on the topic. Facebook and social network are two new terminologies following the advent of the internet. The growth of social media has been significant over the years (Aggarwal, 2011). However, the two hav e attracted a substantial attention from researchers resulting in adequate literature addressing their usage and the ethical concerns they present. Cyber crimes have been in existence since the 1980s following the invention of the internet. This implies that the topic has adequate literature material describing its uniqueness and the mode of societal infiltration. An effective analysis of the literature develops a background on which the research runs (Goddard & Melville, 2001). This research seeks to analyse the ethical concerns that arise on the use of this global social platform. Vices such as cybersex are common (Stenzel and Melissa, 2011). In doing this, the research uses a unique structure of data collection and analysis. Facebook, just as any other social network, is availed on any internet network. This implies that it enjoys the features of the internet such as unlimited access, interactivity, and multimodality among others. With the employment of these features, it becomes very convenient carrying out the research. The research employs a unique data collection strategy referred to as content analysis. This is used in conjunction with the other traditional data collection strategies such as the use of interviews, observations, and using questionnaires. Content analysis is a data collection method in which the researcher simply analyses the Facebook accounts and profiles of friends and other available users (Goddard & Melville, 2001). Facebook allows anybody to view any page provided the owners make the pages public. This thus gives the research methodology the convenience of conducting the research from the confines of one’

Becoming Conscious Essay Example for Free

Becoming Conscious Essay One of the common applications of dream analysis in psychotherapy has been ‘dream analysis’ or ‘dream work’. Psychiatrists and psychologists are having evidence that dream analysis can help to determine if the individual has experienced a traumatic event during the early childhood period. A study was conducted by Mazzoni et al (1999) to determine if dream analysis could help in studying the mental state of the individual. They found that individuals, who have denied experiencing a traumatic event during early childhood, were more confident that such an event occurred following performance of dream analysis. From primary experimentation with dream analysis, it is suggested that this could be utilized in clinical settings (Mazzoni. 1999, Paul Brians, 1998). In the past, the clinical psychologists have tried to use dream analysis to varying extents. Sigmund Freud found that dream analysis could be an open access to the unconscious mind. Any traumatic event that is experienced in the past would be having an effect on the unconscious, and a thorough analysis of a dream could help to determine if the individual has experienced any traumatic event in the past. Psychoanalysis is one of the techniques in psychiatry in which the unconscious mind is studied in order to diagnose the mental state and to treat any disorder, which may exist. Psychoanalysis has been understood by scientists throughout the world and is frequently utilized in various clinical settings. Psychiatrists feel that any emotion that lies repressed would be expressed in various manners in dreams. A link exists during sleep with the unconscious. As this link is open, the most traumatizing memories would surface up and be expressed in the form of dreams. Some of the most common type of memories that are likely to be expressed during dreams includes those of sexual abuse, physical abuse, etc. Sigmund Freud compared dreams to the music made by an artist (the unconscious self) who awakens after another artist (the individual conscious self) sleeps. Sigmund Freud was even sure that dreams could provide an answer to several queries that existed about the individual. Dreams often meant a wish fulfillment or a fear fulfillment. It could even suggest a response, reaction, reflex or a reproduction of memory. Every dream may not mean the same thing. Many people experience what is called as ‘anxiety dreams’. This often occurs due to the very content and nature of the dream. This may be similar to the anxiety that exists during a phobia. However, it is also important to differentiate the anxiety that exists from a phobia and a dream. For example, in a phobia, an individual may fear heights and not go near the edge of a terrace. However, in a dream the individual may find himself/herself near the edge of the terrace and experience anxiety. The anxiety from both these situations are from different sources. Freud felt dream anxiety is more often related to neurotic anxiety, often arising from the urge of fulfilling sexual desires. Frequently, the sexual desires of the individuals get transformed and express itself as anxiety situations in a dream (Mazzoni. 1999, Paul Brians, 1998). Dream analysis has various clinical applications. An individual may develop some kind of mal-adaptation to a traumatic event in life. A psychiatrist may not even be able to understand the cause of the mental condition, as the individual would have developed certain mal-adaptations, false beliefs, etc, with the event. During the dream analysis, the participants provided the dream and the brief reaction following the dream. The psychologist could also work on the behaviors, feelings and the thoughts that developed following the dream. Many individuals experience dreams of what events have occurred in their lives. For example, dreams of sexual attacks may actually suggest that the individual may have been sexually attacked in the past (Mazzoni. 1999, Paul Brians, 1998). References: G. A. Mazzoni, P. Lombardo, S. Malvagia et al. â€Å"Dream Interpretation and False Beliefs. † Professional Psychology: Research and Practice 30. 1 (1999): 45-50. http://faculty. washington. edu/eloftus/Articles/mazz. htm Paul Brians. Reading About the World, Volume 2, Third edition, Harcourt Brace College Publishing, 1998.

What Is Finishing School Marketing Essay

What Is Finishing School Marketing Essay A finishing school is the final polish to your education to make you an all-rounder with a good personality, grooming, excellent personal etiquette and dress sense. A well groomed person with a pleasant personality stands out in a crowd and has a higher chance of ready acceptance in any setting be it the job market, family environment or peer group. Need for a Finishing School None of us can truthfully say that we are perfect and have nothing more to learn. Life is a school with live experiences. At our finishing school we give you the accumulated wisdom of our faculty to help you move up in your life. There are two ways to learn one by making mistakes and the other by learning before you make the mistakes. We believe that we can make a difference in your life by helping you move upward towards your goals and ambitions. Grooming in a Finishing School You learn the art of conversation, the quietly elegant as well as the flamboyant style of dress and grooming, the art of conversation, managing to live within your income, tips on saving and investment, handling aggressive behaviour with calm and poise and to manage your time effectively. This is only an outline of things and each specific need has a program to handle it. The ways of learning in a Finishing School Our programs are FUN and learning has never been so easy. Practical learning always makes for more effective retention and we follow this approach in all areas of our programs. Studies about learning methodology reveal that kinesthetic, visual and auditory learning has a better appeal and makes for better understanding. Our course modules are developed keeping these principles in mind. Age no bar for a Finishing School student A person can enrol in our finishing school at any age between 7 and 70. We believe that there are no barriers to learning. Our primary programmes are aimed at the segment seeking employment immediately or in the near future. These short-term courses help you enhance your basic knowledge and skill and give you additional inputs to make you stand out in the crowd. Programmes for children, teenagers, parents, brides and grooms and the retired person are also available in our finishing school. HISTORY OF FINISHING SCHOOLS: Switzerland is known for its private finishing schools, such as Institut Villa Pierrefeu or Institut Alpin Videmanette (now closed), where Diana, Princess of Wales studied, and Mon Fertile, where Camilla, Duchess of Cornwall was partly educated. The finishing school that made Switzerland renowned for such institutions was the Institut Villa Mont Choisi, founded in the 1870s, which closed in 1995/6. Other notable schools included Institut Chateau Beau-Cedre which closed in 2002. The term finishing school is occasionally used in American parlance to refer to certain small womens colleges, primarily on the East Coast, that were known for serving to prepare their female students for marriage. Since the 1960s, many of these schools have become defunct as a result of financial difficulties stemming from parents decreased interest in paying for such an education for their daughters. FINISHING SCHOOLS IN INDIA: Finishing School is a supplementary training school popular in India that attempts to make-up for deficiencies of low-tier colleges by providing specialized vocational training in technical fields such as computer programming and information technology. The recent boom in the Indian Economy has further enhanced the need for such finishing schools. These IT finishing schools cover technical skills as well as communication and problem solving skills. The biggest advantage of these finishing schools is that these schools cut down the deployable time for a company. Other finishing schools attempt to make up for deficiencies in the Indian secondary education system with regards to math and science education and bring the student up to the level necessary for attending university and gaining admission. For instance, it is not uncommon for Indian students to spend an entire 1 to 2 years studying in a tutorial cram school after secondary education to gain entrance into a top Medical or Engineering school. Western Countries are often flooded by extremely over-prepared and well networked Indian students, to the point of putting their own students at a disadvantage to their own rule and merit based college entrance and scholarship award systems where cram schools are virtually unknown, particular in Engineering and Medicine, areas which the Indian cram school focus on. WELL KNOWN FINISHING SCHOOLS IN INDIA: PRIYA WARRICK FINISHING SCHOOL, NEW DELHI WALCHAND DALE CARNEGIE FINISHING SCHOOL, BANGALORE GOOD SHEPHERD FINISHING SCHOOL, OOTY ECOLE SOLITAIRE, PUNE MODERN DAY FINISHING SCHOOL, MUMBAI SWISS PERSONA FINISHING SCHOOL, NEW DELHI ANOORADHA PATELS FINISHING SCHOOL, MUMBAI RIGHT STEP FINISHING SCHOOL, CHENNAI MAKEOVER FINISHING SCHOOL, GHAZIABAD 1.2 FRAMEWORK of SERVICES PROVIDED Level-1 Elementary level Concept of language Usage grammar Parts of speech Sentence formation skills Dialogue session Creative simple terminology Soft-skill development Different usage of action words Questioning skills Messaging skills Level-2 Advanced level Ideal Introduction Self-Confidence Perfection Session Listening Module Vocabulary Pronunciation Session Preparing Impressive CVs Manners: Request, Offer Permission Art of Thanking People Package for Corporate Executives Communication Skills Business Communication Verbal and Non Verbal Communication Active Listening Behavioral Telephonic Skills Behavior Traits Body Language Tone Presenting yourself Positive Attitude Confidence Building Etiquette Telephone and e-mail Etiquette Mannerism Art of Dressing Conversational Styles Change Management Understanding Change Causes of Change Resistance to Change Acceptance of Change Presentation Skills Public Speaking Presentation by Participants Role Plays Level-B Creativity Brainstorming Session Role Plays Small Projects Time Management Maintaining Time Log Prioritization to Works Art of Delegation Desk Paper Management Leadership Leadership Styles Dos of Effective Leadership Perception for Leadership Leadership by Delegation Team-Work We feeling Factors Blocking Contributing Team-Work Stages of Team development Conflict Management Techniques Practical Cases Stress Management Goal Setting Presentations and Role Plays Video Films Management Games Case Studies Package for Housewives known as Be a perfect lady Level-1 Personality Development Confidence Building Social etiquette: Walking, Talking, Sitting Dinning Etiquette Developing Conversational Skill Improving Body Language, Gestures Postures Personal Counseling Making your Importance felt in your family Level-2 Art of entertaining guest in Hotel Home Accompanying Husband to the Business Party Understanding Man Woman Relationship Advanced Dinning Etiquette Home Management Beverages: Cocktail Mock tail Preparation Developing Styles Special Sessions on Make-up, Hair style, Art of dressing Package for Spoken English Level Fees: Basic Level Rs.4, 000 Intermediate Level Rs.5, 000 Advanced Level Rs.7, 500 Duration: 3 Months Timings: Basic Level Morning: 8:00-9:30 Intermediate Level Noon: 4:00-5:30 Advanced Level Evening: 6:30-8:00 Days: Batch-1: Monday, Wednesday, Friday Batch-2: Tuesday, Thursday, Saturday Crash Courses Duration Fees: 5 Days: Rs.1500 10 Days: Rs.3000 15 Days: Rs.4500 Fees structure Package Fees (Rs.) For Students 5,000 For Corporate executives Level-A Level-B 7,000 9,000 For Housewives 4,500 Spoken English Basic Intermediate Advanced 4,000 5,000 7,500 Computer course Ms-office Tally 4,000 5,000 Crash courses 5 days 10 days 15 days 1,500 3,000 4,500 1.2 (A) Service Features 1.3 PROJECT REASONING: We have chosen to prepare a Project Feasibility Report on Finishing School wherein we have mainly focused on three groups as our target segments: Students Corporate executives Housewives In the context of Ghaziabad (Uttar Pradesh), we think the scope for the growth of our business is high due to following reasons: It is considered that the level of English in Ghaziabad is comparatively low due to influence of vernacular language specially Ghaziabadi. The result of our market survey also reflects the same scenario that the majority of the respondents prefer to join the finishing school to get fluency in English. This aspect can be taken as important opportunity for our business. Due to increasing professionalization of corporate enterprises, demand for well groomed professionals is increasing .To survive in such competitive scenario people are moving to such institutes which help them in grooming their personality and also in bringing best in them by giving their personality a complete touch. In Ghaziabad the competition level in this field being low there is a high growth opportunity available for us. We will survive and expand our business by providing best qualitative services to our customers and by maximizing their satisfaction. 1.4 FUTURE EXPANSION: Our Finishing School, Grooming Persona will constantly update its market knowledge so as to cater to the changing aspirations of our customers by providing such services as would become the paradigm of excellence for others in the same industry. In future we would like to expand our business by opening more branches of our school at various locations. And we are also thinking of having tie-ups with corporate. 1.5 FEASIBILITY STUDY: A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it? Before you begin writing your business plan you need to identify how, where, and to whom you intend to sell a service or product. You also need to assess your competition and figure out how much money you need to start your business and keep it running until it is established. Feasibility studies address things like where and how the business will operate. They provide in-depth details about the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business plan. WHY ARE FEASIBILITY STUDIES SO IMPORTANT? The information you gather and present in your feasibility study will help you: List in detail all the things you need to make the business work; Identify logistical and other business-related problems and solutions; Develop marketing strategies to convince a bank or investor that your business is worth considering as an investment; and Serve as a solid foundation for developing your business plan. Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services. This is especially important for store-front retail businesses where location could make or break your business. For example, most commercial space leases place restrictions on businesses that can have a dramatic impact on income. A lease may limit business hours/days, parking spaces, restrict the product or service you can offer, and in some cases, even limit the number of customers a business can receive each day. COMPONENTS OF FEASIBILITY STUDY legal feasibility technical feasibility human resource feasibility market feasibility financial feasibility LEGAL FEASIBILITY To define the legal and corporate structure of the business. A Legal Feasibility Study may also include professional background information about the founders and principals of the business and what skills they can contribute to the business. Legal feasibility study should include: Description of Your Business Structure Description of Your Organizational Structure Internal and External Principles and Practices of the Business TECHNICAL FEASIBILITY The Technical Feasibility Study assesses the details of how you will deliver a product or service (i.e., materials, labour, transportation, where your business will be located, technology needed, etc.). Think of the technical feasibility study as the logistical or tactical plan of how your business will produce, store, deliver, and track its products or services. A technical feasibility study is an excellent tool for trouble-shooting and long-term planning. In some regards it serves as a flow chart of how your products and services evolve and move through your business to physically reach your market. HUMAN RESOURCE FEASIBILITY It deals with the recruitment and selection of the proper kind of personnel in the various departments and also coming up with the ways of training, developing and retaining them by provision of various incentives and perks relevant to their needs and requirements. MARKETING FEASIBILITY All feasibility studies should look at how things work, if they will work, and identify potential problems. Feasibility studies are done on ideas, campaigns, products, processes, and entire businesses. Feasibility studies assess something and consider both pros and cons. They analyze potential business scenarios. A Marketing Plan maps out specific ideas, strategies, and campaigns based on feasibility study investigations that are intended to be implemented. Think of market feasibility studies as a logistical study and a marketing plan as a specific, planned course of action to take. What should be Included in a Market Feasibility Study? Things to Include in a market feasibility study include: Description of the Industry Current Market Analysis Competition Anticipated Future Market Potential Potential Buyers and Sources of Revenues Sales Projections FINANCIAL FEASIBILITY A financial feasibility study projects how much start-up capital is needed, sources of capital, returns on investment, and other financial considerations. It looks at how much cash is needed, where it will come from, and how it will be spent. A financial feasibility study is an assessment of the financial aspects of something. If this case, for starting and running a business. It considers many things including start-up capital, expenses, revenues, and investor income and disbursements. Other portions of a complete feasibility study will also contribute data to your basic financial study. A financial feasibility study can focus on one particular project or area, or on a group of projects (such as advertising campaigns). 1.6 WHAT IS SERVICE? A service is any act or benefit that one party can offer to another that is essentially intangible and does not result into ownership of anything. CHARACTERISTICS OF SERVICE: No Characteristics Marketing Implications Strategies 1 Intangibility No storage No ready display Communication problem Pricing difficulties Tangible clues like documentation Personal sources Word of Mouth Organizational image Post purchase communication 2 Inseparability Consumer Involvement in production Personal Selling Demand-Supply Match Selection training of contact person Manage consumers Multi-site location 3 Variability Difficulty in standardization Difficulty in Quality Control Service blue-print Training Internal External Customer satisfaction survey Staff monitoring 4 Perishability No inventorisation Complementary service Reservation system Part time employees during peak time Future expansion Complementary services 1.7 PARTNERSHIP DEED: DATE TIME: This agreement of partnership deed will execute on 1ST APRIL, 2013. Name Address of Partners Adrika Sharma- B-9, Shiksha Niketan Appts, Sec-5, Vasundhara Shefali Sharma- Kala Vihar, Mayur Vihar Extension, New Delhi Bhumika Yadav- B-16, Kaushambi, Ghaziabad A] NAME The business of the firm will be carried on under the name Grooming Persona. However the partners shall be entitled to change the name of the firm as agreed upon. B] BUSINESS OF PARTNERSHIP The business of the firm will be to provide training that results into development grooming of ones overall personality and makes him marketable in this cut-throat competitive market. C] DATE OF COMMENCEMENT The date of commencement of partnership is 1ST APRIL 2013. D] PLACE OF BUSINESS The principal place of the business of the firm will be at Address: 4th Floor Swapnil Complex, Raj Nagar Extension, Ghaziabad, Uttar Pradesh E] DURATION It is not fixed. F] CAPITAL The initial capital of the firm will be Rs.12,30,000 equally contributed by all the 3 partners. G] DRAWINGS Drawings can be made by the partners as many times as he wish in the year taking into account the respective accounts. H] INTEREST We will be giving the interest of 5% on capital and we will be charging the interest of 6% on drawings. I] SHARE IN PROFIT OR LOSS Profit or loss of the firm will be shared equally among all the partners. J] ACCOUNTS The books of accounts of the firm will be closed once in a year preferably from April 1 to March 31. K] BANK ACCOUNTS That the bank account of the firm will be maintained in SBI, Vasundhara branch in the name of the firm which 2 of the working partners would be entitled to handle as agreed by all the partners. They shall be authorized to avail all type of facilities in the name of the firm that are generally allocated by the banks. TECHNICAL FEASIBILITY STUDY: 2.1 Plant Layout: 4,500 sq ft 2.2 Equipments: LCDs, computers, audio-video materials, Library, computer lab will act as a physical evidence. 2.3 PROCESS OF PROVIDING SERVICES: EntryOur Service delivery process will be as follows:- Inquiry about the courses offered Customers can be Students, Corporate executives or housewives Is he interested in joining school? Exit End Follow up ask the reasons for not joining c Admission Process (Collection of fees and advancing receipts) Training/Teaching End Evaluation at the end of the course End Awards and Certificate to them who successfully complete the course Exit 3. MARKET FEASIBILITY STUDY: 3.1 7 Ps of Marketing: Service Product level chart No. Level Service Offers 1 Core benefit Personality development 2 Basic product Qualitative teaching by competent faculties Lucid Study materials With library lab facility 3 Expected product Good infrastructure Regular classes Good interior exterior Competent faculties 4 Augmented product Individual attention Cultural activity celebration Well equipped Library Lab Video-conferencing Ergonomics aesthetic arrangements 5 Potential product Indoor games Health meditation facilities Personal coaches Better life career opportunity Price refers to Value for money. In our case Price refers to the course fees. Taking into account all the factors stated below we have determined most competitive price for our training packages. Price = Quantity of money received by service provider Quantity of service received by the customer Pricing Methodology: Our Pricing strategy is based upon Going rate pricing method. We have decided the fees structure for various training package which is nearer to the fees charged by our rivals so as to compete with them. Pricing Objectives Primary Objective: Being new entrant in this industry the primary objective of our pricing strategy is Survival and profit maximization. Secondary Objective: Once we get established in the market and achieve brand reputation then we would like to maximize our market share by opening new branches of our school and also by developing web portal to provide our services. Place refers to the physical existence of the service outlet where the customers will come into the direct inter course of the service provider and where services will be delivered by the service provider and received by the customers. Our Finishing school will be situated in the heart of the city. Address: 4th Floor Swapnil Complex, Raj Nagar Extension, Ghaziabad, Uttar Pradesh Location Analysis Reasons for selecting the Location: We have hired the place on rent of Rs.4500 per sq ft. The reasons for selecting this place are as follows. Proximity to Customers: Raj Nagar Extension is considered to be both commercial as well as residential area. There are many colleges situated in this area o we will easily get access to our target segments. Transportation Facility: This area has well developed transportation facility with easy and speedy access to various means of transportation like buses, auto-rickshaws etc. Diverse income Groups: This area is considered to be economically developed area we can have access to the customers belonging to diverse income group. Better Infrastructure Low Cost: The infrastructure like access to transportation, energy, lift facility, communication facility is also very good. Rent is also reasonable compare to construction cost of the school in that context it has been selective option to hire the place in this location. Characteristics of Service Outlet Flexibility in Consumption High Flexibility in Production Low Flexibility in consumption: Availability of different timeslots to our customers will make the consumption flexible for them. Flexibility in production: It will be low at the initial level as there are no other branches or franchises of our school so there will be only single place for delivering our services. Once we get established in the market, we are thinking of expanding our business by opening new branches of our school and also by developing web portal to provide our services. The success of any new business entity depends on how well it has been able to create awareness about its products or services in its target segment so as to induce its consumption by customers. Promotion policy of business plays major role in this. Major means of promotion to be used by us are: Advertisement: Newspaper It will be the major mean of advertisement for our finishing school. We will be giving advertisement in, The Times Of India and in Ghaziabad Samachar. Leaflets with newspapers This will be the second mean of advertisement to be used by us wherein the leaflets of our finishing school will be attached with the newspapers. Hoardings We will be hiring the place like Vijay cross road, and Vastrapur for placing our hoardings. It refers to the managing both internal customers that is the human capital of business involved in the service delivering process and external customers those who will actually consume the services. Managing Internal Customers Elements: (1)Recruitment selection: We will be giving recruitment advertisement for faculties, receptionist and peon in The Times of India, Ghaziabad Samachar and Mail Today. . (2)Motivation: The employees will be provided with following monetary and non-monetary benefits like bonus, picnic, and celebration of cultural activities, awards and certificates. Besides we will also follow suggestion box scheme. (3)Team work:- It is the team spirit on the part of the employees which is behind the success of any business entity. The culture of our organization will be such that will help in imbibing this spirit in our employees to provide qualitative service to customers. We will be having a meeting twice in a month to discuss important issues of business. (4)Customer education:- It is necessary for the employees of the organization to know who their customers are, what are their requirements and accordingly deliver the services to give them maximum satisfaction. In our case the major role in service delivering process will be played by counselors and faculties. We will create a kind of environment that updates them about the changing customer requirements continuously like by way of Feedback Form to be filled by our customers who have already availed our services and asking for their suggestion for further improvements. No. of Employees: 12 Official Working Hours: 9:00am-9:00pm Designation No. of employees Working hours Centre Head 1 10:00am 8:00pm Counselors 2 10:00am 8:00pm Faculty Full time = 4 Visiting = 2 As per batch hours Receptionist 1 10:00am 6:00pm Peon 1 9:00am 9:00pm Sweeper 1 9:00am 11:00am 3:00pm 5:00pm Managing External Customers Elements: Characteristic of external customers influencing the Service Provider: Demographic factors like Education and family background, Occupation, Income, attitude aptitude, involvement of customer in the service delivering process, experience of customers, awareness perception has direct influence on the service provider. Awareness, Training Education of customers: The prime work on our part will be to make potential customers aware of our services by using various media like newspapers, hoardings, leaflets etc. Once they approach to our school for inquiry, this task will be handled by our counselors to create in them for joining school and once they join the school then responsibility of their training will be shouldered by our competent faculties. Services being intangible it is difficult to touch, and judge them so it becomes necessary for marketer to tangibalize the intangible so as to provide customers with various clues to make purchase decision. This task is performed by physical evidence. The physical evidences for our services will be as follows:- Name: Grooming Persona Punch Line: THE ULTIMATE FINISHING SCHOOL 3.2 MARKET SURVEY AND ANALYSIS: STEPS (1)Define the Problem Research Objectives: Market research is undertaken to achieve particular objectives by acquiring necessary information. The prime objective of our research is to find out scope and feasibility for establishing Finishing School in Ghaziabad. Other Objectives: To get the information regarding the number of finishing schools existing in the Ghaziabad. To find awareness level of people regarding finishing school. To find the potential market for new finishing school. To find out process of establishing new finishing school. To determine the competitive fees structure to attract maximum customers. (2)Develop Research Plan: Sources of data: Primary data: It is the first hand information collected by the researcher for its research purpose. For us primary sources of data collection were Visit of various Finishing schools People:-We have surveyed 1000 people of Ghaziabad for this purpose. Secondary data: The data collected from external sources where it was already existing for research purpose is known as secondary data like from Newspapers, Magazines, Internet etc. Data collection method Research approach:-Survey Approach Research instrument:-Questionnaires for consumers Sampling Plan: It mainly contains following 3 components. (1)Sample unit: It represents the target population for the survey. We mainly targeted students, corporate executives, and housewives living in Ghaziabad. (2)Sample size: The survey was of 1000 respondents (Male Female) of Ghaziabad city. We bifurcated them based upon their income level and occupation to make sample more representative of population. (3)Sampling Procedure: Convenience Method: We have surveyed conveniently accessible respondents like students of various schools and colleges of Ghaziabad and corporate executives and housewives residing I our nearby area

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Inequality can be traced as far back as possible. It can also be described as disparity. This disparity can be in terms of income, wealth, class etc. Economic inequality can be described as the disparity between income of individuals or household within and outside a country. When â€Å"income inequality† is mentioned, most people think about it in a within the country context, but in a world that is becoming more integrated, economic inequality between countries is becoming more relevant. In a world where other people’s income and wealth affect our perception of life, one might ask the question, â€Å"is economic inequality the biggest issue of our time†. The history of economic inequalities between countries can be traced back to the 18th century and has taken different forms since then, especially, in the 19th century till date. Firstly, the Lorenzo curve. This is a model use for measuring inequality. It was developed by Max Lorenz in 1905. The Lorenz curve is usually in a form of graph on which the cumulative proportion of income is plotted against the cumulative proportion of population on the in which their axes ranges from [zero (0) to one (1)] or [0% to 100%]. The Gini index, another method of measuring inequality is derived from the Lorenz curve. The Lorenz curve is shown in the graphical illustration (figure 1) below. The first calculation of inequality across world citizens were done in the early 1980s (Berry, Bourguignon and Morrisson, 1983; Grosh and Nafziger, 1986). This is because in order to calculate global inequality, one needs to have data on (within country) national income distributions for most of the countries i n the world, or at least for most of the populous and rich countries. But it is only from the early to mid-... ...5) is shown below. Above are the steps (faster growth of smaller countries, global redistribution and 21st century trilema) that makes up part of future possibilities of global economic inequality. If A and B, then no C. Migration is the outcome of current unequal globalization. If B and C, then no A. Unequal globe can exist if people do not know much about each other’s living conditions or costs of transport are too high. (Milanovic, 2011, p. 56) If A and C, then no B. Under globalization, people will not move if income differentials are small Described above, is the economic inequality between countries. Points explained under this topic include the history, current information, trends and its future directions and with these points explained above, one might still ask, â€Å"is economic inequality the biggest issue of our time?† and if so, how can we solved this?. â€Æ'

Confucius Paper :: essays research papers

According to tradition, Confucius was born in the state of Lu (present-day Shandong Province) of the noble K'ung clan. His original name was K'ung Ch'iu. His father, commander of a district in Lu, died three years after Confucius was born, leaving the family in poverty, but Confucius nevertheless received a fine education. He was married at the age of 19 and had one son and two daughters. During the four years immediately after his marriage, poverty compelled him to become a sevant for the chief of the district in which he lived. His mother died in 527 BC, and after a period of mourning he began his career as a teacher, usually traveling about and instructing the small body of disciples that had gathered around him. His fame as a man of learning and character and his reverence for Chinese ideals and customs soon spread through the principality of Lu. Living as he did in the second half of the Zhou (Chou) dynasty (1027?-256 BC), when feudalism degenerated in China and conspiracy and evildoing were constant, Confucius deplored the contemporary disorder and lack of moral standards. He came to believe that the only remedy was to convert people once more to the principles of the sages of antiquity. He therefore lectured to his pupils on the ancient classics. He taught the great value of the power of example. Rulers, he said, can be great only if they themselves lead free lives, and were they willing to be guided by moral principles, their states would sure become prosperous and happy. Confucius had, however, no opportunity to put his theories to a public test until, at the age of 50, he was appointed magistrate of Chung-tu, and the next year minister of crime of the state of Lu. His administration was successful; reforms were introduced, justice was fairly dispensed, and crime was almost eliminated. So powerful that Lu became the ruler of a neighboring state maneuvered to secure the minister's dismissal. Confucius left his office in 496 BC, traveling about and teaching, vainly hoping that some other prince would allow him to undertake measures of reform. In 484 BC, after a fruitless search for an ideal ruler, he returned for the last time to Lu. He spent the remaining years of his life in retirement, writing commentaries on the classics. He died in Lu and was buried in a tomb at Ch'Ã ¼-fu, Shandong.

The Two Nation Theory

i) Sir Syed Ahmed Khan: The man who spoke first the Muslims as a â€Å"nation† in the modern times was none other than Sir Syed Ahmed Khan. In 1867, he said: â€Å"I am convinced that both these nations will not join whole heartedly in anything. At present there is no open hostility between the two nations. But on accounts of so called educated people it will increase in the future. † Analyzing on the demand of Indian National Congress for introduction of parliamentary elections he said: â€Å"The proposals of congress are exceeding expediently for a country which is inhabited by two different nations. Now suppose if the English leave India who would be the ruler of India? Is it possible under these circumstances that the two nations, the Indians and the Muslims would sit on the same throne? Most certainly not. It is necessary that one of them should surrender the other. To hope that both would remain equal is to desire the impossible. † ii) Allama Iqbal: He was a great philosopher and political thinker. He had studied Islam deeply and had profound likening for the Islamic principles. He compared the western culture with Islam and reached the conclusion that the welfare of mankind laid in the adoption of Islam as a way of life. He awakened the Muslims of the subcontinent and asked them to struggle for a separate homeland. This he did through his poetry. He said: â€Å"I am fully convinced that the Muslims of India will ultimately have to establish a separate homeland as they cannot live with Hindus in United India. † Allama Iqbal openly negated the concept of one nation and emphasize on the separate national identity of Muslims. He was against the separation of religion from politics: â€Å"India is a continent of human beings belonging to different languages and religions. To base a constitution on the conception of homogenous India is to prepare her for civil war. I, therefore demand a separate Muslim state in the best interest of the Muslims of India and Islam. † The Allahabad address: The Allahabad address of Allama Iqbal carries great importance in the freedom struggle of the Muslims of India. In his presidential address he classified the two nation theory and demanded a separate homeland for the Indian Muslims. He said: â€Å"I declare that the protection of the separate identity is in the best interest of Hindus and the Muslims. Since the Muslims of the sub-continent are a separate nation with their distinct culture and religious values and they wanted to have a system of their own liking, they should be allowed to live under such a system in a separate state comprising of north western frontier province Sindh, Punjab and Balochistan. † The spirit which Iqbal infused in the Muslims by his Allahabad address developed into an ideological basis for the Pakistan movement. The famous Pakistan resolution passed on March 23, 1940 at Lahore was in fuel based on Allama Iqbal’s presidential address of Allahabad. iii) Quaid-i-Azam: Quaid-i-Azam gave practical shape to the ideology given and enunciated by Allama Iqbal. He was at last successful in convincing the Hindus and the British of the reality of two nation theory and the Pakistan ideology. Jinnah, after entering into politics advocated Hindu-Muslim unity. He wanted joint effort of Hindus and Muslims. Thus, he came to be known as the â€Å"Ambassador of Hindu-Muslim unity†. Lakhnow pact became possible for his sincere acts in (1916) but later on he was greatly disappointed by the prejudicial attitude of Hindus and Congress towards Muslims. Now Jinnah believed that Congress will never recognize rights of Muslims. He said in the second round table Conference (1931). â€Å"I want to inform everybody openly that the Hindu-Muslim dispute must be settled before the enforcement of any system or constituent. Until you cannot provide guarantee for the safeguard of the Muslims interests, until you do not win their co-operation, any constituent you enforce shall not last for even 24 hours. Jinnah was a firm advocate of two-nation theory. On March 23, 1940 he said: â€Å"It has been taken mistakenly that the Muslims are a minority. They are not a minority. They are a nation by all definitions. By all canons of international law we are a separate nation from Hindus. † In 1942 he said: â€Å"We are a nation with our distinct culture and civilization, language and literature, art and architecture, names and nomenclature, sense of values, legal laws and moral codes, customs and calendars, history†¦we have our own outlook on life and of life. He further defined the two nation theory, â€Å"The Muslims are a nation by every right to establish their separate homeland. They can adopt any mean to promote and protect their economic, social, political and cultural interests. † In 1942 he said: â€Å"Islam teaches equality, justice and fair play with everyone. We should base our democracy on the principles and concepts of Islam. † He said on 1947 at Islamic College Peshawar: â€Å"We did not want Pakistan to have a piece of land simply but we wanted a laboratory where we could experiment the Islamic principles. † S yed – Iqbal – Jinnah: from unity stance to separatism. Introduction: Sir Syed Ahmed Khan, Allama Iqbal and Muhammad Ali Jinnah are considered as the key personalities in the history of Muslim nationalism in the sub-continent. Sir Syed Ahmed Khan gave the idea of the two nations, Allama Iqbal dreamed a separate homeland for the Muslims in the basis of this theory and Jinnah made it a reality. But the history is self evidence of the facts that Syed, Iqbal and Jinnah, originally, were not in favor of separatism but the conditions were created in which they were forced to shift from unity stance to separatism. Let us now see why Muslim leaders changed their stance. Sir Syed: Sir Syed — the pioneer of Aligarh Movement, is criticized by some Hindu Historians as anti-Hindu or a narrow communalist in his outlook. This can be repudiated by the fact that, his efforts were decelerated towards the promotion and advancement of all his countrymen, with of course a special reference to the position of Muslims as they were the fallen community. The translation society established at Ghazipur in 1964 which later on developed into Aligarh scientific society, whose object was to translate European literature into Urdu was being managed by Syed Ahmad’s life long friend ‘Raja Kishan Das. Similarly the British Indian Association established in 1866, with the object of keeping in touch with the members of the House of Common was composed of both Hindus and Muslims. He was evidently not addressing his own community when at the inauguration of the British Indian Association he said, â€Å"The Indians (Hindus and Muslims) are loyal to the British. † The year 1867 is particularly significant in the life of Indian Muslims. Syed Ahmed Khan was posted at Banaris when he sent a communication to the viceroy suggesting the establishment of a Vernacular University and a bureau of translation to translate University text books into Urdu. As a counter proposal that the Urdu language written in Persian script should he discontinued in the government courts and therefore should be replaced by Hindi Language written in Devaragri script. It was the first occasion when he felt that it was now impossible for the Hindus and Muslims to progress as a single nation and for anyone to work for both of them. Simultaneously, he met the commission of Banaris and discussed the problems of Muslim education. The British official was surpassed at the change and said: â€Å"Hitherto, you have always been keen at the welfare of Indians in General; this is the first occasion that I have heard about the progress of Muslims alone. † He also said, â€Å"Hindu and Muslims are like the two eyes of a beautiful bride† Allama Iqbal: Allama Iqbal was a poet and philosopher of India. He too was an ardent advocate of Indian Nationalism and Hindu Muslim unity in his early career. He was shifted from this stance in England during his study of western nationalism. The local political situation and Hindu Muslim siftS left its impression over his mind. But the thing which transformed him from a great exponent of Indian nationalism to the advocate of Indian nationalism and pan-Islamic was the modern nationalism which had divided nations into warring groups resulting into two world wars. This was a positive approach. He wanted to solve Hindu-Muslim problems for once and all. In his early career he did his utmost to integrate Indian nations, but the time proved that his spiritualism and ideological change was the exigency of the time. In 1909, when he was invited to Amritsar to attend a meeting of a cosmopolitan organization with the membership opened to the Hindus and the Muslims. Iqbal; politely declined the invitation and in the course of correspondence that ensured, he wrote: â€Å"I have myself been of the view that religious differences should disappear from the country, and even now I act on this principle in my private life. But now, I think the preservation in their separate nation enclitics in desirable for both the Hindus and Muslims. The vision of a common nationhood for India is a beautiful idea, and has a poetic appeal but looking to the present conditions and the unconscious trends of the two communities this idea appears incapable of fulfillment. Jinnah: Muhammad Ali Jinnah, who led the battle for the creation of Pakistan, was however quiet a late convert to the creed of Pakistani nationalism. He strived for a long time for a ‘modus ivendi’ between Hindus and Muslims in an undivided India. He was described by Mrs. Sarojai Naido as the ambassador of Hindu-Muslim unity. Gopal K. Gokhle was a literal leader of Indian national Congress who emphasized Hindu Muslim unity and under his influence Jinnah joined Indian National Congress in hope to bring the two communities into closer accord. From 1906 to 1920, when he left the Congress Jinnah stood for separate electorates not so much to stre ngthen the Muslims separatist tendency, but to bring them upon the economic and cultural level of the rest of the Indians. His efforts in the direction of Hindu-Muslim unity were unquestioned. Even when the relations between Hindus and Muslims were steadily deteriorating despite numerous efforts made between 1921 and 1928 to bring the two nationalities together, Jinnah’s faith in Hindu Muslim unity did not weaken. But the cunningness of the Nehru report and later events slowly and gradually transferred this ambassador of Hindu Muslim unity to an extreme concept of Muslims separatism in India.